AIDA is a world-famous technique used by the world’s leading sales and marketing professionals. When implemented into your website, AIDA is a one of the most powerful tools you can use for converting visitors into customers. When you sell, you use AIDA, even if you’re not aware of it. If you would like more information about AIDA, call one of our online marketing experts at 01920 486440, or click here to contact us. Here’s why AIDA is such a powerful tool:
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A: Attention
Your website needs to immediately grab the attention of all visitors. Your website must scream at the visitor through the computer monitor. By use of interesting images, sound, video and text, we will point the visitor to your unique selling points. These could be price, exclusivity, services, or products. EQ’s beautiful website design immediately gains the customers attention.
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I: Interest
After your website has captured the attention of your visitors, we need to keep them interested. Through the use of clear, easily navigable website design we offer the visitors good-quality information about your products or services, supply testimonials, pictures, product comparisons and interesting facts about the industry and offer advice and training where possible.
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D: Desire
Once we have caught the attention of the visitor, and stirred his or her interest, we have to build the desire, through beautiful presentation and masterfully crafted text, we inspire customers to imagine themselves using your products or services, which arouses their desire to buy and displays how you will improve their lives to the point where they can’t resist your company.
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A: Action
The most common fault in sales people is the failure to immediately offer the action that will close the deal. This also applies to websites. Once we have stoked the desire to buy from your company, we have to convert the visitor into a customer; they have to be able to swiftly act on their impulse, before they begin to second-guess and bargain-hunt.
For more information on how to ensure full AIDA integration on your website, click here to contact us, or call 08707 424141 for more information.
