Top Tips for Website Design
Do you want an exceptional website that increases your profit margin?
Do you want to deal with a local website design agency in Hertford?
A company whose staff is based in the UK who will visit your offices personally and give you outstanding advice?
If you answered YES to any of the above, this web page is for you.
Is your website really working for you?
Your website is your most important marketing and promotional tool, acting as a salesperson, 24/7. No other tool in your company's arsenal is as powerful as a well-constructed website. Below are some of the biggest factors in ensuring that your website is meeting its full potential, and maximising your company’s profitability.
If your website is falling short, or if you would just like a friendly chat about how to improve your website, please call us at 01920 486440 or email us at info@eqcreative.com.
Clean Website Design:
It is important that your website not only looks great, employing our decades of website design experience, but also that it is functional. A website that looks great, but that your customers cannot navigate, is essentially useless. Implementing clear, well-constructed design with clear navigation will ensure that your customers are impressed by your company's website design, as well as allowing them to find exactly the information that they are looking for. If your website isn't looking as sharp as you would like, please give us a call at 01920 486440 for a free consultation, or visit our page on website design.
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On-site Optimsation:
While building your website, it is imperative to ensure your web designers implement on-site search engine optimisation, to ensure you can be found in the search engines. This should include in-depth keyword research, to establish which of your industry's keywords receive the most searches per month and which have the smallest amount of competition. After performing the keyword research, your web designers should integrate the appropriate keywords into page titles, URLs, META Tags, sectional headers (H1 - H6), and image ALT-tags, while maintaining the optimum keyword saturation. This tells the search engines to associate your website with the selected keyword phrases. If you don't feel your website is reaching its potential, please give us a call at 01920 486440 for a free website evaluation, or check out our page on search engine optimisation for more information.
AIDA Implementation:
AIDA is an immensely powerful tool, used by the world's industry-leading sales professionals. The odds are, you use AIDA everytime you sell, even if you aren't aware. AIDA stands for Attention, Interest, Desire and Action, and every page of your website must be constructed with these points in mind.
Attention: Your website needs to grab the attention of all visitors. This can be achieved with positional statements and attractive imagery.
Interest: To generate interest in your company, you must depict your products and services clearly. This can be text or images, or even a combination of the two.
Desire: The next step is to make the visitors desire your products or services. To do this, include well-worded descriptions, testimonials and galleries of previous work.
Action: This is where you convert visitors into customers. It is vital to include your phone number, email address and 'Buy Now,' within every section of your website.
If your website's falling short in any of these areas, please give us a call at 01920 486440 for a free AIDA assessment, or check out our AIDA marketing page.DAFT Implementation:
In order to maximise your customer-base, your website needs to appeal to the four personality types: Doers, Actors, Friends and Thinkers.
Doers: Doers firmly believe that time is money, and they don't have any time to waste. They need everything to get done, now.
Actors: Actors are all about the prestige; how are your products and services going to improve their reputations?
Friends: Friends have large social groups and love telling and hearing stories. Friends want to know that you can be trusted.
Thinkers: Thinkers crave information above all things. Thinkers will sit and read your terms and conditions before even calling you.
If you're worried that your website is missing any of these personalities, please give us a call at 01920 486440 for a free DAFT evaluation, or take a look at our section about DAFT Implementation for more information.W3C Compliance:
The World Wide Web Consortium (W3C) has set guidelines for website coding. Search engines will examine the coding of your website to ensure it meets these guidelines. As such, it is important to ensure your website complies with the standards outlined by the World Wide Web Consortium. If you are in doubt about your website, give us a call at 01920 486440, for a free consultation.
Off-site Optimisation:
Once your website has been made live, it is vital that you increase the popularity of your website. The way this is achieved, is by creating trustworthy backlinks to relevant websites, using appropriate keyword anchor text. It is better to target trusted pages with a high-PageRank, rather than targetting thousands of untrusted sites with low PR. If you feel your website isn't as popular as it could be, call us at 01920 486440 for a free assessment, or visit our page on search engine optimisation for more information.
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Internet-based Shopping Centres:
Why not sell your products and services on Amazon, eBay or Groupon to drive customers to your company? These eCommerce websites are used by millions monthly, and are both internationally well-known and trusted, allowing you to make use of their reputations. Putting your products and services onto these sites is exponentially better than opening a shop in Lakeside. If you would like more information about putting your products and services on eCommerce giants like these, please call us at 01920 486440 for a free consultation.
Frequent Content Updates:
Ensure your website is updated regularly, with blog pages, latest news and gallery images. This is now easier than ever to achieve, with the use of content management systems, which allow you to make updates to the website yourself, add items to your news pages, and updated your galleries. This is important, as it tells the search engines that the information on your website is up-to-date. For more information about content management systems or frequent updates please call us at 01920 486440 or visit our Content Management System page.
Social Media Integration:
Social media websites, such as Facebook, Twitter, LinkedIn, Google+ and many more, have changed the way we interact with customers. Linking your website to your Social Media profiles to exponentially increase your customer-base, as well as increasing the level of interaction with your customers. Imagine being able to alert all of your current and previous clients of special promotions, updates on new products and services, and receive instant feedback. All of this is now possible, thanks to the social media revolution. Please give us a call at 01920 486440 or visit our social media marketing page for more information.
Google Analytics:
Google analytics is an industry-standard tracking tool that is immensely powerful and relatively easy to install onto your website. Analytics allows you to keep track of everyone visiting your site; showing you how many people have visited each individual page, their geographical location, how they were directed to your website, and even how long they viewed each page. This allows you to examine how successful current marketing campaigns have been, which will help you plan future strategies. For more information on how Google Analytics can help you, please call us at 01920 486440 or visit our section on Google Analytics.
Email Marketing:
Reach thousands of potential customers, or keep your current customers updated with a click of a button. With software providers such as Constant Contact and Mailjet, it has never been easier to send out attractive emails that actually allow you to track. You can even set them to track their progress, reporting how many people have opened the email, how many people have clicked the links, and even automatically keep track of unsubscribers. For more information, please give us a call at 01920 486440 or visit our email marketing page.
Mobile Solutions:
These days, everyone has the internet in the palm of their hands. There are currently 5.9 billion mobile subscribers (that's 87% of the world's population), 1.2 billion of these are mobile internet users. Mobile devices account for approximately 8.5% of all global website hits. It has never been so important, or easy, to interact with your customers on-the-go via mobile apps, mobile websites, and SMS marketing. If you're interested in a mobile strategy for your company, please call us at 01920 486440 or visit our mobile solutions page.
Cost-per-Click:
You buy ads in the newspapers and Yellow Pages, so why not on Google, eBay and Facebook? These will reach a much larger audience, targeted to your company’s specific needs. The beauty of cost-per-click advertising, as opposed to traditional means, is that you only pay for your results. When placing an advert in the newspaper, you pay a flat rate regardless of your conversion rate. With CPC advertisers, like Google Adwords, you only pay when someone clicks through to your website. Adwords average click-through-rate is approximately 2%. While this may not sound particularly high, it is important to remember that this is 2% of potentially millions of viewers. If you would like to discuss advertising possiblities, please either call us at 01920 486440 or visit our online marketing page.
Customer Relation Management Systems:
Does your website make communicating with your clients easier or more time-consuming? Imagine emailing all of your clients weekly, recording all website usage, and preempting customer interaction. All of these are now possible with web-based customer relation management systems. For more information on how to implement this, please either call us at 01920 486440 or visit our CRM Systems page.
Data Collaboration and Integration:
Does your site collaborate your data with Google? How about your Sage stock-list? Google sells millions of products daily with close to no investment requirements, and Sage can now update your eCommerce websites with the latest stock counts. Google Base is compatible with all of the major eCommerce platforms, including our bespoke eCommerce websites.We can also establish datafeeds between existing platforms. For example, we have recently created systems for several prominent estate agents, wherein we populate their sites with data extracted from the central Vebra database. For more information on data collaboration and integration, please either call us at 01920 486440, or send a message to sacha@eqcreative.com.
