Search Engine Optimisation from £75 per month
SEO, Search Engine Optimisation, is the artful process of manipulating the way search engines view your website, associating your website more closely with your chosen keyword(s)*. This helps your website achieve a higher ranking in the search engine results, translating into increased lead generation* and broader brand exposure. We then increase the popularity of your website by backlinking to high PageRank websites, using the appropriate keyword phrases as anchor text. The theory behind this, when someone is directed to your website via a link containing your keywords, Google will consider your site to be more closely associated with that keyword phrase.
Google Panda Update
With the advent of the new Google Panda Update, the focus of Search Engine Optimisation has shifted heavily towards the quality of the website design and development, along with the quality and the uniqueness of the content. Google also now takes into consideration the use of social networking, as a means to guage a website's popularity. The age of posted material also has a higher impact on a website's SERP ranking, which is why EQ is committed to engaging all SEO customers in monthly meetings to discuss content ammendments and updates.
Search engine optimisation is a moving target and it depends on the sea of information in Google. We will research the competition and give you a detailed analysis and recommend a cost effective plan to market your site. Despite close to two decades of experience and skill, all SEO results are dependent on your competition and Google’s terms and conditions. Our SEO customers receive three levels of service:
Keyword Research
This is where we analyse your company's products, services and unique selling points and investigate the amount of searches performed in the UK for relevant keywords, versus the level of competition. Our goal is to find keywords with high amounts of monthly searches and as little competition as possible. At this point, we will also analyse your competitors' websites to assess how much SEO will be required to beat them in the rankings. Once we have completed the keyword research, we compile a report on each page of the website, outlining which keywords we will target for each page, suggested page titles, and so on.
On-site SEO
This is where we implement advanced coding into your website to manipulate the way in which your website is perceived by search engines. This includes, but is not limited to: setting of keywords, correct usage of META tags and Dublin Core, implementing ALT tags and titles for all images, use of the optimum keyword saturation, and maintaining the proper HTML-to-text ratio throughout the site.
Off-site SEO
During this phase, we increase the popularity of your website. This is achieved by submitting your site to relevant online directories, backlinks to websites of moderate-to-high PageRank, using relevant keyword(s) as anchor text, forum posts and blogging about your company, and integrating your website with social networking sites, such as Facebook, Twitter and Google+.
Google Analytics
Every SEO customer will have Google Analytics installed onto their website. Analytics is an extremely poweful tool that allows us to track the performance of your website. Not only does it show us how many people have visited your site, it also shows us where most of the visitors are geographically, how they are finding your site, what keywords are being used to access the site, and even what internet browser they are using. As the information is compiled by Google, you can be assured that the information is an accurate depcition of your website's performance in the search engines. Every SEO customer will also receive a weekly performance report, and will have access to one of our in-house SEO experts to help make sense of all of the data.
An important detail to remember about SEO, is that it is most effective as an ongoing service. All of your competitors will be continuing with their own SEO, and stopping or suspending any SEO on your site can have drastic consequences in regards to the amount of visitors your website receives, and can take months to build up again.
For more information, please click here to receive a free, no-obligation quote.
