We can link to an existing customer relationship management system or build one to your specification. Usually, these will be integrated with an email marketing system, to send out time-sensitive offers and promotions. For example, we have recently designed software for a local nightclub that emails customers on their birthday, with a coupon for a free drink, and MOT & servicing reminders sent from garages one month before due, with a coupon for 10% off.
Developing Customer Databases
With our custom-built CRM solutions, it has never been easier to maintain a relationship with your customers. Many of businesses now display special offers for their members. For example, a local boutique hotel emailing customers a 15% discount voucher just for entering their contact details. This then creates a database of interested potential customers, as well as all previous customers that you can call on to email about special promotions and events.
Compiling Customer Details
We have recently set up a partnership with an email marketing company, wherein we can purhcase the contact details of people within your target demographics. These will be compiled of people whom have signed up to mailing lists of your competitors, or even people who have liked a particular product or type of product on Facebook or maybe they have tweeted about a particular subject related to your company.
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